The Final Scoop #32: Dan Lourenco & GHOST Lifestyle

The Final Scoop is a no-holds barred, snowflake-free panel discussion podcast born out of a desire to cut through all the fluff, frills, and BS that litters the sports nutrition and fitness industry.


Our panel includes an international assembly of industry insiders united by a common goal -- to deliver honest, straightforward information on all matters concerning training, nutrition, and supplementation sans industry-sponsored endorsements or paid advertisements.

Panel members include:

  • Shane Smith, Stack3d
  • TJ Gonen, Fitness Deal News
  • Robert Samborsky, Apollon Nutrition
  • Lukasz Rytkowski, Prometeus Intelligent Sports Technology
  • Robert Schinetsky, The Supplement Engineer


Show Notes

This week we're joined by the CEO & Co-Founder of Ghost Lifestyle -- Dan Lourenco

Topics covered in this installment:

  • Dan's origin story in the supplement industry
  • The birth of Ghost Lifestyle and lifestyle brands
  • Is the low barrier of entry into the supplement industry a bad thing?
  • Flavor collaborations with major food & snack companies
  • Industry pet peeves
  • Moving into the mainstream and "losing the sizzle"
  • Sponsored athletes & influencers
  • Ghost V2 Updates
  • and MORE

Audio-Only Version

Where to Find Dan Lourenco & Ghost Lifestyle

Where to Find The Final Scoop Cast

Stack3D Website:

FitnessDealNews Website:

FitnessDealNews YouTube:

Apollon Nutrition IG:

Robert Samborksy IG:

Apollon Nutrition Website:

Supplement Engineer Blog:

Supplement Engineer IG:

Before You Go...

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