The Final Scoop #20: Brian “IKE” Ikalina -- President/Partner RYSE Supps

The Final Scoop is a no-holds barred, snowflake-free panel discussion podcast born out of a desire to cut through all the fluff, frills, and BS that litters the sports nutrition and fitness industry.

 

Our panel includes an international assembly of industry insiders united by a common goal -- to deliver honest, straightforward information on all matters concerning training, nutrition, and supplementation sans industry-sponsored endorsements or paid advertisements.

Panel members include:

• Shane Smith, Stack3d
• TJ Gonen, Fitness Deal News
• Robert Samborsky, Apollon Nutrition
• Lukasz Rytkowski, Prometeus Intelligent Sports Technology
• Robert Schinetsky, The Supplement Engineer

Video Interview

Show Notes

This week we're joined by the President of RYSE Supps USA -- Brian “IKE” Ikalina!

Topics covered during our discussion include:

• Ike’s origin story in the supplement industry
• Difficulty with sponsoring UFC athletes (lack of ROI)
• Thoughts on lifestyle brands
• Future of retail (D2C vs Brick & mortar)
• Selling products at expos
• Greg Doucette’s departure from RYSE
• Marketing on Amazon
• Calling out shitty ("lightly dosed") product
• and MORE

Audio-Only Version

Where to Find The Final Scoop Cast

Stack3D Website: https://www.stack3d.com

FitnessDealNews Website: https://www.fitnessdealnews.com

FitnessDealNews YouTube: https://www.youtube.com/user/fitnessdealnews/videos

Apollon Nutrition IG: https://www.instagram.com/apollonnutrition/

Robert Samborksy IG: https://www.instagram.com/robik2075/

Apollon Nutrition Website: https://www.apollonnutrition.com

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Before You Go...

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