Supplement Engineer Podcast Episode #126: James Gracely & Ignite ZRO Performance Energy Drinks
It's always a treat when I get to speak with James, and as someone who has played a vital role in building a behemoth in the functional beverage space, getting his insight on growing a new brand is something that is not to be missed!
Topics covered during our discussion:
- Origins of Ignite ZRO Performance Energy Drink
- Natural caffeine vs caffeine anhydrous
- Deciding on which nootropics to include
- Choosing flavors and carbonation levels
- Day-to-day operations
- James' ascent to Fortnite master
- Ignite Vodka + Tequila
- Explosion of hard seltzer brands
- Energy drinks vs pre workout supplements
- and MORE!
Where to Find James Gracely & Ignite Beverages
James Gracely IG: https://www.instagram.com/jamesgracely/
Ignite Beverages Website: https://ignitebeverages.co
Ignite International IG: https://www.instagram.com/ignite/
Before You Go...
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