Supplement Engineer Podcast Episode #126: James Gracely & Ignite ZRO Performance Energy Drinks

In this episode of the Supplement Engineer Podcast, I'm re-joined by James Gracely, President of Beverage at Ignite International.

It's always a treat when I get to speak with James, and as someone who has played a vital role in building a behemoth in the functional beverage space, getting his insight on growing a new brand is something that is not to be missed!

Video Interview

Show Notes

Topics covered during our discussion:

  • Origins of Ignite ZRO Performance Energy Drink
  • Natural caffeine vs caffeine anhydrous
  • Deciding on which nootropics to include
  • Choosing flavors and carbonation levels
  • Day-to-day operations
  • James' ascent to Fortnite master
  • Ignite Vodka + Tequila
  • Explosion of hard seltzer brands
  • Energy drinks vs pre workout supplements 
  • and MORE!

Audio-Only Version

Where to Find James Gracely & Ignite Beverages

James Gracely IG:

Ignite Beverages Website:

Ignite International IG:

Before You Go...

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