Supplement Engineer Podcast #131: Ryan Bucki -- CEO & Founder Fitness Informant & Fit Butters

In this episode of the Supplement Engineer Podcast, Ryan Bucki CEO & Founder of Fitness Informant rejoins the show to discuss his latest venture -- Fit Butters!

More about Fit Butters:

"FIt Butters are formulated using a unique blend of nuts, flavors, textures, inclusions, healthy fats (coconut oil / MCT) and high quality protein sources.

FIt Butters are the ONLY nut butters on the market that tells you exactly what BRAND and FLAVOR of high quality protein is used in the nut butters. FIt Butters has partnered with some of the world's premier sports nutrition brands to provide the highest quality protein possible in a nut butter."

Video Interview

Show Notes

Topics covered during our discussion include:

  • Origins of Fit Butters
  • Deciding which flavors to create
  • Determining macros for the nut butters while still keeping them "fit"
  • Sales model-- D2C or Brick & Mortar
  • Ryan's latest supplement experiences
  • Training Q&A
  • Upcoming Fit Butter releases for Q4 2020 / Q1 2021
  • Olypmia Picks 
  • and MORE

Audio-Only Version

Where to Find Ryan & Fit Butters

Fitness Informant IG:

Ryan Bucki IG:

Fitness Informant Website:

Fit Butters Website:

Before You Go...

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