Supplement Engineer Podcast #125: Kenton Engel -- CMO CORE Nutritionals, Merica Labz, Arms Race
Kenton is incredibly astute, educated, and witty, and this is one podcast that was a true joy to be a part of.
Topics covered during our discussion:
- Kenton's origins in the supplement industry
- Characterizing the supplement industry as "immature" (not in the sense that you probably think)
- Thoughts on the current model of education
- Targeting consumers
- Why do so many brands struggle to identify a core constituency?
- Kenton's day to day activities
- Thoughts on proprietary blends and ingredient "technology"
- Bodybuilding forums vs social media for intellectual discourse
- Merica Labz imitators
- GDAs --> Berberine
- and MORE!
Where to Find Kenton & Core Nutritionals
Kenton Engel IG: https://www.instagram.com/savage_ginger_beard_/
CORE Nutritionals IG: https://www.instagram.com/corenutritionals/
Merica Labz: https://www.mericalabz.com
Arms Race Nutrition: https://www.armsracenutrition.com
Before You Go...
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