Supplement Engineer Podcast #125: Kenton Engel -- CMO CORE Nutritionals, Merica Labz, Arms Race

In this episode of the Supplement Engineer Podcast, I'm joined by the Chief Marketing Officer for CORE Nutritionals, Merica Labz, and Arms Race Nutrition -- Kenton Engel.

Kenton is incredibly astute, educated, and witty, and this is one podcast that was a true joy to be a part of.

Video Interview

Show Notes

Topics covered during our discussion:

  • Kenton's origins in the supplement industry
  • Characterizing the supplement industry as "immature" (not in the sense that you probably think)
  • Thoughts on the current model of education
  • Targeting consumers
  • Why do so many brands struggle to identify a core constituency?
  • Kenton's day to day activities
  • Thoughts on proprietary blends and ingredient "technology"
  • Bodybuilding forums vs social media for intellectual discourse
  • Merica Labz imitators
  • GDAs --> Berberine
  • and MORE!

Audio-Only Version

Where to Find Kenton & Core Nutritionals

Kenton Engel IG:

CORE Nutritionals IG:

Merica Labz:

Arms Race Nutrition:

Before You Go...

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