Episode #98: Mike Rhoten & Axe and Sledge Supplements

by Robert Schinetsky

In this episode of the Supplement Engineer Podcast, I'm joined by the Co-Founder of Axe & Sledge Supplements as well as American Made Nutrition -- Mike Rhoten.

Video Interview

Show Notes

In this episode, Mike and I discuss a wide array of topics, including:

  • Mikes's origin story in the supplement industry
  • The founding of Axe & Sledge SupplementsEarly challenges with opening a brick and mortar operation
  • Vetting athletes for supplement brands
  • Where did the name "Axe & Sledge" come from?
  • Early mistakes with the brands
  • Identifying which retail partners to work with
  • Juggling two different supplement companies
  • Flavoring products for domestic vs international palates
  • Pat joins the fun to discuss product formulation
  • Deciding when to release a new product
  • The Grind Whiskey & Cola
  • Mike & Pat's favorite whiskeys, bourbons, and ryes
  • and MORE

Audio-Only Version

Where to Find Mike & Axe and Sledge

Mike Rhoten IG: https://www.instagram.com/mikerhoten/

Axe & Sledge IG: https://www.instagram.com/axeandsledge/

American Made Nutrition IG: https://www.instagram.com/americanmadenutrition/

Axe & Sledge Supplements website: https://axeandsledge.com

Before You Go...

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