Episode #30: Daniel Valdez & ATP Nutrition

by Robert Schinetsky

Episode #30 of the Supplement Engineer Podcast features military veteran, former firefighter, and owner of ATP Nutrition -- Daniel Valdez.

In this episode of the Supplement Engineer Podcast, I'm joined the first guest ever on the Supplement Engineer podcast, my good friend and owner of ATP Nutrition -- Daniel Valdez.

In the episode, Daniel and I discuss:

  • Recent happening with ATP Nutrition (new products, formulas, etc. for 2019)
  • Challenges in overseeing more than one supplement brand
  • Juggling work, family life, and training
  • What does it take to be successful in today's supplement market?
  • Is innovation in the supplement industry dead?
  • How can companies differentiate themselves in an increasingly crowded market space?
  • Does "lifestyle" branding alienate consumers age 35+?

We also do some listener Q&A including:

  • Thoughts on natural testosterone boosters for men over 40
  • do natural muscle builder supplements (epicatechin, laxogenin, phosphatidic acid) work?
  • arachidonic acid
  • Do fat burners actually do anything to help you lose fat?
  • our ideal pump pre workout stack

Audio Version of Podcast:

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