Episode #25: Rob Kaufman & SteelFit

In this episode of the Supplement Engineer Podcast, I'm joined by Rob Kaufman, Co-Founder of SteelFit USA.

SteelFit is a sports nutrition company from the makers of Pro Tan® based in south Florida, committed to producing high-quality, physician-formulated supplements for everyone from physique athletes and the casual gym rat.

In this episode, Rob and I discuss: 

• Rob's early days working for ProTan
• The founding of SteelFit
• The decision to make SteelFit a separate brand apart from ProTan
• Design philosophy behind SteelFit products
• Patented vs generic ingredients
• Topical creams for fat burning
• Thoughts on keto supplements and will SteelFit release jump into the mix
• Our favorite types of beer
• Rob's current training regimen
• The decision to avoid using distributors and focus on direct-to-consumer
• Are trade shows like the Arnold and Olympia worthwhile to go to for a brand?
• Rob's daily supplement regimen
• Rob's first supplement experience
• Negative supplement experiences
• Upcoming SteelFit product releases for 2019

Full VIDEO interview:

Also, make sure to check out our full review of SteelFit Steel Whey Protein Powder, here: